Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Indian Nuptials Re-imagined

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian weddi...
India : Indian Wedding : Wedding Ceremony
Millennials Now and Next: From Pink to Prime

Macro Trends

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...
Generations : Millennials : Demographics
Reading Raves

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Reading : Books : Gen Z Loneliness
The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...
Luxury : Gen Z : HNWI
America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
Modern Marriage

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...
Marriage : Sustainability : Youth
Video Dating Futures

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.
Youth : Media & Entertainment : Technology
Podcast: Ruby Warrington on Women Without Kids

Podcasts

Podcast: Ruby Warrington on Women Without Kids

Author, feminist and founder of the sober-curious movement Ruby Warrington chats to Back to the F**kture’s Martin Raymond about why women without c...
Podcast : Back To The F**kture : Society
Perimenopause Care-munities Market

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...
Women's Health : Health And Wellness : Society
Perimenopause Wellness Market

Markets

Perimenopause Wellness Market

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health solutions encompass...
Health & Wellness : Society : Sports & Leisure
Tech-powered Perimenopause

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater c...
Technology : Health & Wellness : Society
Podcast: Bethany Koby-Hirschmann on Kids and Tech

Podcasts

Podcast: Bethany Koby-Hirschmann on Kids and Tech

The Future Laboratory co-founder Martin Raymond speaks to techno-optimist Bethany Koby-Hirschmann about the importance of a healthy relationship be...
Podcast : Society : Back To The F**kture
Why Africa is the next hub for youth retail

Viewpoints

Why Africa is the next hub for youth retail

What does it mean to be young and African today? The co-founder of modern African lifestyle platform Dola, Yannick Do, unpacks the vast opportuniti...
Youth : Media & Entertainment : Lifestyle
Wild Awake signals a future of Earth-centric learning

Viewpoints

Wild Awake signals a future of Earth-centric learning

Offering immersive outdoor education for young people, Wild Awake wants to nurture a generation of learning focused on humans’ interdependency with...
Youth : Education : Sustainability
Next-generation Watch Market

Markets

Next-generation Watch Market

An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new generation of you...
Luxury : Watches : Retail
Curator Kids

Micro Trends

Curator Kids

As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...
Youth : Media : Alternet Economies
Five fintech innovations for young home-buyers

Big Ideas

Five fintech innovations for young home-buyers

As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...
FinTech : Mobile Money : Mortgages
Five ways motorcycles are bridging youth culture

Big Ideas

Five ways motorcycles are bridging youth culture

The motorcycle sector is finding new relevance with younger, lifestyle-driven audiences by fostering brand-led connections focused on creativity an...
Mobility : Youth : Fashion
How to target next-generation leisure-seekers

Viewpoints

How to target next-generation leisure-seekers

Jade Akintola, founder of ITA Leisure, is elevating the outdoor goods market with a brand that lies at the intersection of nature, design and inclu...
Travel : Tourism : Leisure
How beverage is borrowing from personal care

Big Ideas

How beverage is borrowing from personal care

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social rituals.
Drink : Wellness : Self-care
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