Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Grey London

Design Directions

Grey London

Grey London has embarked on a major rebranding to honour its founders and promote diversity.
Grey London : Brexit : Inclusivity
Sideways Dictionary

Design Directions

Sideways Dictionary

Sideways Dictionary is a new dictionary that simplifies digital jargon.
Google : The Dislocated World : Technology
Grow Up

Design Directions

Grow Up

Mercedes-Benz’s largest marketing campaign to date explores the complexities of being a young adult.
Mercedes-Benz : Neo-kinship : Adulting
Autumn/Winter 2017 Fashion Week: Part 2

Design Directions

Autumn/Winter 2017 Fashion Week: Part 2

In the second part of our autumn/winter 2017 design directions report, LS:N Global examines the changing notions of femininity and the continuing f...
The Dislocated World : Prada : AW 17
The Modist

Design Directions

The Modist

The Modist is a new online destination for luxury modest wear.
Modest Wear : Luxury : E-Commerce
Halo

Design Directions

Halo

In an industry first, start-up coffee brand Halo offers consumers a premium-quality product in a sustainable package with its biodegradable capsule.
Halo : Coffee : Sustainability
Autumn/Winter 2017 Fashion Week: Part 1

Design Directions

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...
Autumn Winter 2017 : MM6 Maison Margiela : Subversive Luxury
Delete

Design Directions

Delete

Interactive exhibition Delete asked children to consider the boundary between the digital and physical worlds.
DELETE : The Sharded Self : Awakening Tech
Raw Movement

Design Directions

Raw Movement

Inspired by human movement and touch, wellness interiors and packaging designers are embracing a raw aesthetic, experimenting with primitive shap...
Human Movement : Blok London : Boutique Fitness
Did you mean MailChimp?

Design Directions

Did you mean MailChimp?

In its first major campaign, email marketing service MailChimp is leading by example.
MailChimp : Droga5 : Omnichannel
Leta Sobierajski: Art direction

Design Directions

Leta Sobierajski: Art direction

Art director Leta Sobierajski uses the body as an abstract and inanimate prop to create surprising and subversive scenography.
Leta Sobierajski : RUH : Art Direction
SFF 2017: Design Directions

Design Directions

SFF 2017: Design Directions

Designers at this year’s show presented highly emotive objects and interiors that featured tactile finishes, block-colour spaces and architectural ...
Stockholm Furniture Fair 2017 : Interior Design : Painterly Primitive
MK2VR

Design Directions

MK2VR

Virtual reality is transformed into a social experience in Parisian cinema chain MK2’s new space.
MK2VR : VR : BNP Paribas
Ripple

Design Directions

Ripple

A wearable support network for people living far away from friends and family.
Ripple : New Bricolage Living : Parenting
Fluid Capital

Design Directions

Fluid Capital

The move towards a cashless society is inspiring a new visual language around financial values, transactions and the appearance of money.
Finance : Cashless Futures : Snask
Dotdot

Design Directions

Dotdot

Brand consultancy Wolff Olins has created a visual identity for ZigBee Alliance’s Dotdot, a universal language for Internet of Things devices.
Wolff Olins : Branding : The Internet Of Things
Filter Space

Design Directions

Filter Space

The new Dr Jart+ flagship store in Seoul offers customers a refuge from the worst of the city’s pollution.
Dr.Jart+ : Seoul : South Korean Beauty
Lucy Hardcastle: Creative Direction

Design Directions

Lucy Hardcastle: Creative Direction

Creative director Lucy Hardcastle uses a cross-disciplinary approach to achieve a hyper-real aesthetic that blurs the boundaries between the physic...
Lucy Hardcastle : Motion Graphics : Revelation Brands
Do You Believe In More?

Design Directions

Do You Believe In More?

Musician, artist and dancer FKA Twigs took creative control of Nike’s latest campaign, which challenges preconceptions about sport and art.
FKA Twigs : Athleisure : Nike Women
Sci-rides

Design Directions

Sci-rides

Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today a...
Automotive : Maxime Guyon : The E-motional Economy
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