'Branding'

Teens, Tech and Tapping Out

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...
Technology : Identities : Youth
Cannes Lions 2024 daily recap: Re-evaluating the power of brands

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...
Cannes Lions 2024 : Cannes Lions : Advertising
Universal Favourite revitalises The Dinner Ladies with a bold identity

News

Universal Favourite revitalises The Dinner Ladies with a bold identity

The Dinner Ladies has partnered with Universal Favourite for a refresh reflecting the brand’s friendly, ‘anti-mumsy’ and playful personality.
Design : Food : Drink
Is Cocoa Past Its Sell-By Date?

Markets

Is Cocoa Past Its Sell-By Date?

Cocoa-free chocolate brands are in the spotlight as soaring cocoa prices and shortages lead to mounting challenges for the mainstream industry. 
Chocolate : Cocoa : Chocolate Market 
Strange Water unveils healthy sparkling coconut water

News

Strange Water unveils healthy sparkling coconut water

Strange Water has launched a new line of canned coconut water, offering a refreshing twist on a beloved natural beverage.
Food : Drink : Packaging
Luna Daily launches Motherhood pregnancy and post-birth collection

News

Luna Daily launches Motherhood pregnancy and post-birth collection

Microbiome-balancing bodycare brand Luna Daily has launched a Motherhood collection, developed to support skin through pregnancy and post-birth.
Health : Wellness : Packaging
Walmart celebrates Black fathers as superheroes in Father’s Day campaign

News

Walmart celebrates Black fathers as superheroes in Father’s Day campaign

Walmart, in collaboration with culture-first advertising agency Contender, has unveiled the latest ad for its Black and Unlimited initiative.
Retail : Advertising & Branding : Society
Allgood imagines a low-carb but high-impact pizza concept

News

Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.
Food : Health & Wellness : Design
Palazzo Bottega Veneta opens as cultural hub in Venice

News

Palazzo Bottega Veneta opens as cultural hub in Venice

Luxury fashion house Bottega Veneta has opened the doors to an appointment-only 15th-century gothic palace in Venice’s Cannaregio district.
Luxury : Travel & Hospitality : Retail
Jouissance fragrances are inspired by erotic literature

News

Jouissance fragrances are inspired by erotic literature

London-based fragrance brand Jouissance is launching a trio of scents inspired by erotic literature.
Beauty : Pop-culture & Media : Society
Foresight Friday: Seyi Oduwole, intern

News

Foresight Friday: Seyi Oduwole, intern

This week, intern Seyi Oduwole discusses IT girl initiatives, the ad-hoc accessories beauty trend and Fenty Hair’s entrance into the haircare market.
Society : Pop-culture & Media : Technology
Kopparberg launches UPF40 football shirts to promote sun safety during Euros

News

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.
SPF : Advertising & Branding : Alcohol
Embracing True-Age Beauty in China

Viewpoints

Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : Ageing : China
Our Place’s Wonder Oven is a compact one-stop-shop appliance

News

Our Place’s Wonder Oven is a compact one-stop-shop appliance

Our Place has rolled out a 6-in-1 countertop appliance that combines multiple cooking functions in a sleek design.
Design : Food & Drink : Technology
Lovehoney champions senior sexual health with Queen Bees initiative

News

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.
Sex : Health & Wellness : Society
Netflix to release 14 video games based on titles such as Emily in Paris

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...
Gaming : Pop-culture & Media : Society
The Big Meat Up

Micro Trends

The Big Meat Up

Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...
Food : Meat : Health
Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
Advertising & Branding : Food : Sports & Leisure
 Anthropologie launches adaptive fashion collection

News

Anthropologie launches adaptive fashion collection

Anthropologie has launched an adaptive apparel collection, re-imagining eight best-sellers to better fit the lives and needs of the disabled commun...
Fashion : Health & Wellness : Design
TFWA Asia Pacific 2024: Ritualising Beauty Retail

Big Ideas

TFWA Asia Pacific 2024: Ritualising Beauty Retail

As the biggest driver for global travel retail sales, the Asia-Pacific region dictates how skincare and fragrance brands behave in the rest of the ...
Beauty : Retail : Travel
Minor Figures launches Dairy Disloyalty campaign

News

Minor Figures launches Dairy Disloyalty campaign

Dairy alternative milk brand Minor Figures has launched Dairy Disloyalty, a campaign encouraging coffee-lovers to try plant-based milk.
Food & Drink : Retail : Advertising & Branding
Fluz rebrands to empower a new generation of savvy spenders

News

Fluz rebrands to empower a new generation of savvy spenders

Creative agency and digital studio Koto has unveiled a maximalist rebranding for collaborative earning app Fluz.
Finance : Advertising & Branding : Youth
Brand Innovation Debrief: Ssense

Big Ideas

Brand Innovation Debrief: Ssense

Amid a challenging landscape for multi-brand luxury e-tailers, Ssense is playing its cards right by seamlessly merging new talents, legacy brands, ...
Fashion : Media : Luxury
Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

News

Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

Hong Kong Ballet is celebrating its 45th anniversary with an innovative campaign by Design Army and Dean Alexander Productions.
Advertising & Branding : Youth : Sport & Leisure
Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

News

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upc...
Design : Advertising & Branding : Youth
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