Trends : Macro Trends

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New Emerging Affluents

By Robin Key 09 : 10 : 2012 Emering Affluents : Middle-class : Urban Migration

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn more, gain access to credit and the ability to spend on what they want rather than what they need, brands are very much interested in – and doing all they can to connect with and sell to – the New Emerging Affluents.

New Emerging Affluents

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