Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Georgia Travel Market

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel : Tourism : Hospitality
Obsess is upending the e-commerce interface

Viewpoints

Obsess is upending the e-commerce interface

Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.
Retail : Youth : Technology
Tourism Decelerated

Micro Trends

Tourism Decelerated

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering pace.
Travel : Tourism : Hospitality
British Spirits Market

Markets

British Spirits Market

In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.
Alcohol : Spirits : Drinks
The future of hospitality is contemplative spaces

Viewpoints

The future of hospitality is contemplative spaces

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and acceleration.
Hospitality : Hotels : Travel
Discovery Dining

Micro Trends

Discovery Dining

Restaurateurs are raising the bar with slowed-down, elevated experiences that combine global flavours, mood-led interiors and entertainment.
Food : Leisure : Restaurants
Psychotherapy is shaping the future of skincare

Viewpoints

Psychotherapy is shaping the future of skincare

Charlotte Ferguson, founder of wellness brand Disciple, explains why psychodermatology is a growing field in treating stress-related skin issues.
Beauty : Skincare : Therapy
Accessible Retail Market

Markets

Accessible Retail Market

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.
Retail : Inclusivity : Implicit Inclusivity
Paradox Personas

Macro Trends

Paradox Personas

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline sel...
Youth : Digital : Identity
Anti-aspiration Advertising

Micro Trends

Anti-aspiration Advertising

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.
Luxury : Advertising : Campaign
By-product beauty

Big Ideas

By-product beauty

Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally conscious consumers.
Beauty : Ingredient : Circular Economy
Refashioning charity retail

Viewpoints

Refashioning charity retail

Julie Neeve, project manager of new store formats at Oxfam, on the perks of housing the charity’s new superstore on an Oxford industrial estate.
Retail : Sustainability : Fashion
It’s time for brands to face the end

Viewpoints

It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.
Technology : Design : Entertainment
Certified Supplements Market

Markets

Certified Supplements Market

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...
Supplements : Wellness : Health
Staycation Market

Markets

Staycation Market

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is emerging.
Travel : Hospitality : Sustainability
Can music cut through the red tape of pharma?

Viewpoints

Can music cut through the red tape of pharma?

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.
Branding : Wellness : Sonic Identities
Natural Wine Market

Markets

Natural Wine Market

Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.
Food & Drink : Wine : Natural
Recreation Skincare

Micro Trends

Recreation Skincare

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.
Health & Wellness : Beauty : Skincare
Generation Alpha are the new Old Fashioneds

Viewpoints

Generation Alpha are the new Old Fashioneds

Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.
Youth : Media : Social Media
Malleable living

Viewpoints

Malleable living

A flexible mindset isn’t just for work – it’s also for the home, family and everything in between, according to Annie Auerbach, author of new book ...
Health And Wellness : Society : Workplace
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