Milan Salone 2017: Intimate recommendations
Passeggiata by Airbnb and Martina Mondadori Sartogo, Milan

Milan Salone 2017: Intimate recommendations

Milan – Airbnb has collaborated with Cabana magazine founder Martina Mondadori Sartogo to produce a series of distinctly Milanese experiences.

Article/21106 #1

Milan – Airbnb has collaborated with Cabana magazine founder Martina Mondadori Sartogo to produce a series of distinctly Milanese experiences.

  • Passeggiata comprises a programme of guided tours of the city led by established and emerging designers
  • The two-part collaboration also includes an installation at Casa degli Atellani, a 15th-century private home

Open for the duration of the Salone Internazionale del Mobile, Casa degli Atellani serves as the starting point for the Passeggiata programme of tours and experiences, each of which is curated by either a design critic, designer or influencer, and aims to reveal a hidden side to the city.

The experiences include a journey led by Design Miami/ director Rodman Primack into the life and work of architect Piero Portaluppi, who extended and refurbished the private home in 1922, while Fabrica creative director Sam Baron leads a tour to Noberasco, a boutique dried fruit store founded in 1908. The project follows the launch of Airbnb’s trips platform, which provides curated experiences that aim to immerse travellers in local culture.

As part of its continuing effort to champion emerging and established designers, Airbnb also invited Sartogo to curate a collection of objects that illustrate the creative process in the context of the space. A selection of unique eating utensils collected by Baron, material samples from Studio Formafantasma and a rock collection belonging to designer Faye Toogood are among the pieces on display.

The Big Picture

LS:N Global is reporting live from the Salone Internazionale del Mobile. For more stories, check out our Briefing and Shows sections.

Discover More News
Cannes Lions 2024 daily recap: Re-evaluating the power of brands

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...
Cannes Lions 2024 : Cannes Lions : Advertising
Universal Favourite revitalises The Dinner Ladies with a bold identity

News

Universal Favourite revitalises The Dinner Ladies with a bold identity

The Dinner Ladies has partnered with Universal Favourite for a refresh reflecting the brand’s friendly, ‘anti-mumsy’ and playful personality.
Design : Food : Drink
Modem believes AI-driven interfaces will transform user experience

News

Modem believes AI-driven interfaces will transform user experience

Design and innovation agency Modem and Mouthwash Studio have teamed up for a research paper exploring the future of user interface (UI) design in t...
AI : Technology : Artificial Intelligence
Stat: Report reveals what motivates luxury spending in the UK

News

Stat: Report reveals what motivates luxury spending in the UK

How is the luxury sector faring in the UK? A YouGov poll has revealed how the economic landscape in Britain is affecting consumers’ luxury buy...
Luxury : Fashion : Wealth
Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

News

Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

Cannes Lions, the premier advertising and marketing festival, has returned to Le Palais des Festivals et des Congrès for its 71st edition.
Cannes Lions 2024 : Advertising : Creativity
Luna Daily launches Motherhood pregnancy and post-birth collection

News

Luna Daily launches Motherhood pregnancy and post-birth collection

Microbiome-balancing bodycare brand Luna Daily has launched a Motherhood collection, developed to support skin through pregnancy and post-birth.
Health : Wellness : Packaging
Strange Water unveils healthy sparkling coconut water

News

Strange Water unveils healthy sparkling coconut water

Strange Water has launched a new line of canned coconut water, offering a refreshing twist on a beloved natural beverage.
Food : Drink : Packaging
Stat: Older workers are key to the UK’s economic growth

News

Stat: Older workers are key to the UK’s economic growth

The UK’s economic future hinges on mobilising its older workforce, according to a report by the Centre for Ageing Better (CAB). 
Finance : Cost Of Living : Economy
Walmart celebrates Black fathers as superheroes in Father’s Day campaign

News

Walmart celebrates Black fathers as superheroes in Father’s Day campaign

Walmart, in collaboration with culture-first advertising agency Contender, has unveiled the latest ad for its Black and Unlimited initiative.
Retail : Advertising & Branding : Society
Allgood imagines a low-carb but high-impact pizza concept

News

Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.
Food : Health & Wellness : Design
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more