Identities | LS:N Global

FemFin: Female-forward Finance

Markets

FemFin: Female-forward Finance

A report from The Future Laboratory and Allied Irish Banks (AIB) reveals how women are pioneering a financial system change – global banks and fina...

Finance : Investment : Society

In (Birth) Control

Micro Trends

In (Birth) Control

The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.

Health : Wellness : Contraception

Authentic Avatars

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.

Gaming : Pop-culture & Media : Technology

Emerging Youth: Nigeria

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...

Youth : Nigeria : Nigeria

Future Five: Identities

Micro Trends

Future Five: Identities

As part of our Future Five 2024 report, we explore the shifts in identity that are all-important in understanding the consumer of tomorrow.

Identities : Future Five : Topics

Ballroom’s Renaissance

Viewpoints

Ballroom’s Renaissance

Once an anti-capitalist LGBTQ+ space, ballroom culture has thrived commercially – but, says The Future Laboratory’s deputy foresight editor Dan Ha...

LGBTQ+ : Pop Culture : Identities

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.

Society : Youth : US

Emerging Youth: UAE

Behaviours

Emerging Youth: UAE

The UAE’s Gen Z are leading the nation’s evolution by redefining tradition to mirror their own values and vision.

Youth : UAE : Gen Z

Climate Change and Women’s Rights: A Dual Battle for a Sustainable Future

Viewpoints

Climate Change and Women’s Rights: A Dual Battle for a Sustainable Future

As the environmental crisis disproportionately impacts women, their empowerment and collective involvement in climate solutions are crucial for a s...

Climate Change : Sustainability : Women’s Futures

Community Living Market

Markets

Community Living Market

Amid the global cost of living crisis and a looming loneliness epidemic, meet the consumers finding emotional and financial support in innovative c...

Society : Co-living : Community

Gen Alpha and Alt Foods

Markets

Gen Alpha and Alt Foods

As Generation Alpha begin to flex their spending power, the alternative food market must adapt to the next generation of planet- and health-conscio...

Food & Drink : Youth : Health & Wellness

America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...

Youth : Health & Wellness : Society

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