Gripping stuff: Watch company lends designs to handrails

Stockholm – Ensuring its advertising efforts get into consumers’ hands, watch brand Triwa has launched a cheeky marketing campaign that sees hanging straps in the city’s buses replaced with pictures of the brand’s colourful timepieces. The straps let people get a grip on the Swedish manufacturer’s products while they hold on tight during rush hour. A Dreamtelligent take on advertising, the imaginative, playful idea proves engaging in its very simplicity.