Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Rural China is living in the future

Viewpoints

Rural China is living in the future

Xiaowei Wang, creative director of Logic magazine, examines how the future of work is already alive and kicking in rural China.
Workplace : Retail : China
Pioneering the future of luxury sourcing

Viewpoints

Pioneering the future of luxury sourcing

Caroline Scheufele, artistic director and co-president luxury jeweller Chopard, on the positive impact of ethical sourcing for consumers and employ...
Luxury : Sustainability : Supply Chains
Biodegradable data is starting to grow up

Viewpoints

Biodegradable data is starting to grow up

Monika Seyfried and Cyrus Clarke discuss their project Grow Your Own Cloud, a speculative service that helps consumers store their data – in the DN...
Technology : Health : Wellness
LGBT+ Parenting Market

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Society : Parenting : LGBT
Women’s football revolution

Viewpoints

Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.
Sport : Female Futures : Media
China Beauty Market

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty : China : Luxury
Rebranding the menopause

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty : Wellness : Technology
Micro-amusement parks

Viewpoints

Micro-amusement parks

Brent Bushnell, CEO of Two Bit Circus, on how immersive gaming, edutainment and theatrical dining can attract a diverse leisure audience.
Entertainment : Leisure : Food
Discreet Tech

Micro Trends

Discreet Tech

As consumers seek a more balanced relationship with devices and technology, brands are creating home electronics that blend seamlessly into the bac...
Technology : Design : Future Home
Patti Wong on Sotheby’s diversifying into diamond retail

Viewpoints

Patti Wong on Sotheby’s diversifying into diamond retail

The senior director and chairman of Sotheby’s Asia and Sotheby’s Diamonds on transforming the auction house into a year-round luxury destination.
Luxury : Jewellery : Diamonds
A fear of risk is homogenising design

Viewpoints

A fear of risk is homogenising design

Pace of change and pressure from technology are causing designers to retreat in fear. Let’s take a leap, says Matthew Jones, creative director at A...
Design : Technology : Advertising
Auralux Experiences

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.
Luxury : Media : Advertising
Financial Wellness

Micro Trends

Financial Wellness

Mental and physical health are being improved through money advice and services focused on wellbeing, marking a new direction for the wellness sector.
Finance : Wellness : Financial Wellness
Gourmet Getaways

Micro Trends

Gourmet Getaways

Chefs are venturing into high-end hospitality, opening B&Bs that promise not only Michelin star-worthy food but immersion into their foodie worlds.
Food : Hospitality : Outdoors
Thermal wellness is a burgeoning sector

Viewpoints

Thermal wellness is a burgeoning sector

Sam Shames, co-founder of Embr Wave, explores the growth of wellbeing based on temperature and how technology can create personalised microcli...
Wellness : Health : Technology
Stimulating our senses could reduce food waste

Viewpoints

Stimulating our senses could reduce food waste

In an age of flat screens and mass-produced foods, can heightened sensory experiences fix the disconnection between what we eat and how we eat it?
Food : Design : Uprooted Diets
Future-proofing India’s organic cotton farmers

Viewpoints

Future-proofing India’s organic cotton farmers

Sustainability adviser Derek Sabori and Volcom chief marketing officer Ryan Immegart on the brand’s traceable organic cotton initiative Farm to Yar...
Fashion : Sports : Sustainability
Conscious Fur

Micro Trends

Conscious Fur

As the real versus fake fur debate continues, eco-innovators are disrupting fashion production with fur alternatives that are desirable and sustain...
Fashion : Sustainability : Synthetic Leather
Daniel Freitag on confessing sustainable design sins

Viewpoints

Daniel Freitag on confessing sustainable design sins

The fashion label co-founder talks about how their presentation at Milan Salone was designed to kickstart a debate about the industry's sustainable...
Fashion : Sustainability : Milan Salone
Co-economy Childcare

Micro Trends

Co-economy Childcare

With the sharing economy disrupting many of the pillars of adult life, brands are now turning their attention to the ways it can positively affect ...
Youth : Education : Co-working
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