FABs

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These women – who are part of the Generation Jones (born 1954-1965) and Baby Boomer (born 1946-1964) generations – were the first to pursue careers en masse. Today, from Australia to Sweden, these women command vast stores of money, power, taste and confidence. They spend voraciously on luxury items because they know what they want and what they deserve. Brands need to pay close attention to arguably the most influential group for luxury markets today.