Need to Know
18 : 04 : 23

By Dan Hastings, Gabriela Białkowska, Simar Deol and Marta Indeka

Ikea’s new savvy-first campaign, Le Bristol Paris embraces NFTs and how AI-powered platforms are taking over the App Store.

In today's news:

Ikea embraces relatability-first marketing with savvy campaign

Ikea embraces relatability-first marketing with savvy campaign

Contact Sports changes the sexual wellness retail landscape

Contact Sports changes the sexual wellness retail landscape

Le Bristol Paris merges legacy luxury experience with NFTs

Le Bristol Paris merges legacy luxury experience with NFTs

Stat: AI-powered platforms are taking over the App Store

Stat: AI-powered platforms are taking over the App Store

Previous News Articles

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

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Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...

Cannes Lions 2024 : Cannes Lions : Advertising

Universal Favourite revitalises The Dinner Ladies with a bold identity

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Universal Favourite revitalises The Dinner Ladies with a bold identity

The Dinner Ladies has partnered with Universal Favourite for a refresh reflecting the brand’s friendly, ‘anti-mumsy’ and playful personality.

Design : Food : Drink

Modem believes AI-driven interfaces will transform user experience

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Modem believes AI-driven interfaces will transform user experience

Design and innovation agency Modem and Mouthwash Studio have teamed up for a research paper exploring the future of user interface (UI) design in t...

AI : Technology : Artificial Intelligence

Stat: Report reveals what motivates luxury spending in the UK

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Stat: Report reveals what motivates luxury spending in the UK

How is the luxury sector faring in the UK? A YouGov poll has revealed how the economic landscape in Britain is affecting consumers’ luxury buy...

Luxury : Fashion : Wealth

Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

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Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

Cannes Lions, the premier advertising and marketing festival, has returned to Le Palais des Festivals et des Congrès for its 71st edition.

Cannes Lions 2024 : Advertising : Creativity

Luna Daily launches Motherhood pregnancy and post-birth collection

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Luna Daily launches Motherhood pregnancy and post-birth collection

Microbiome-balancing bodycare brand Luna Daily has launched a Motherhood collection, developed to support skin through pregnancy and post-birth.

Health : Wellness : Packaging

Strange Water unveils healthy sparkling coconut water

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Strange Water unveils healthy sparkling coconut water

Strange Water has launched a new line of canned coconut water, offering a refreshing twist on a beloved natural beverage.

Food : Drink : Packaging

Stat: Older workers are key to the UK’s economic growth

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Stat: Older workers are key to the UK’s economic growth

The UK’s economic future hinges on mobilising its older workforce, according to a report by the Centre for Ageing Better (CAB).

Finance : Cost Of Living : Economy

Walmart celebrates Black fathers as superheroes in Father’s Day campaign

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Walmart celebrates Black fathers as superheroes in Father’s Day campaign

Walmart, in collaboration with culture-first advertising agency Contender, has unveiled the latest ad for its Black and Unlimited initiative.

Retail : Advertising & Branding : Society

Allgood imagines a low-carb but high-impact pizza concept

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Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.

Food : Health & Wellness : Design

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